Podcasting is a great way to help market your business, product or service. The problem is that many businesses use podcasting as a separate part of their digital presence that they promote on social media occasionally.
Let’s take a look at this social media post:
You can see that the links to listen to each episode are directly targeted to Apple Podcasts, Spotify, and Google!
This is a terrible way to do digital marketing.
Let’s think about this… how many people that click the link to open the podcast up in Spotify will come back to your marketing messages on your social media site or website?
Not many, and we cannot blame them. If you send people away from your messages, touchpoints and sales platforms, then of course it is going to be more difficult for them to come back.
Hosting your podcast directly on your website is the best option. Now we are not saying that you shouldn’t also distribute your podcast on all of the big podcast apps, we just believe that giving your users the options to choose where they go is better.
Here is a screenshot of one of our customers podcast pages:
This page is great as it is hosted directly on Run3D's website, has its own custom designed audio player that fits right in with the companies branding and gives the user the option to open the podcast up in Apple Podcasts or Spotify. This enables Run3D to own the entire experience around their podcast, it looks like a part of their marketing and website and allows the user to get more information about their products and services via the website navigation.
This also means that there is one link for promoting the podcast each week. Instead of a random string of numbers and letters after open.spotify.com or podcasts.apple.com, your user gets the same link each week like: ywemedia.com/our-podcast - which is memorable to your followers and great for your brand recognition.
And because the podcast is also distributed on all of the podcasting apps, your podcast will also organically grow within those apps, increasing the overall awareness of your brand and business.
This is the perfect way to get your podcast out into the world. YCAST is the only software suite that is designed specifically for brands and businesses. With our technology you can create amazing podcast experiences, like Run3D’s, making the route for your followers and potential customers even easier.
The great news is that YCAST is available for free with YCAST Go, giving you no excuse not to try and improve the podcasting experience for your business or brand’s podcast.